Billboard Lease Negotiations
Billboard Lease Negotiations

Billboard Lease Negotiation

Help With Billboard Lease Negotiation. Maximize Your Revenue

Are you a Landowner who needs help negotiating a New or Existing Billboard Ground Lease to Maximize Your Income? Do you want to make sure that you are getting a fair price on your Billboard Ground Rent?

Frequently Asked
Questions

Why should you consider a Billboard Consultant or Lawyer?

The main reasons to hire a billboard consultant. first we have 25 years experience in negotiating billboard leases. The billboard companies realize that because of all the years experience that we have they cannot try to get a deal that is one-sided that benefits, the Billboard company. Most of my landowners come to me unfamiliar, of what to do or who to talk to.

A lot of them have excepted substandard terms, and have lost a lot of money .This is where I come in. I do a complete re-search of the area, competition revenue and an assessment of their current lease. I try to point out things that are not acceptable, and could be detrimental to the landowner. It’s sad that I get calls from landowners that have been losing thousands of dollars every year for multiple years. Other Billboard consultants are normally 5 to 10 times more expensive than my services. I have done hundreds and hundreds of these negotiations over the past 25 years very few have not been able to negotiate a better deal than what the billboard company is offering.

Also, it is very important to understand various terminologies that the billboard companies uses when determining your monthly or yearly income. I put verbiage in the lease that will benefit the land owner and give him access to the records of how much money the billboard company is making, and how they determine your net revenue.

Who can negotiate a lease for a billboard on my property?

As a billboard consultant for more than 25 years, negotiating a billboard lease for a property can be a complex process even for attorneys.

A few considerations I think of before negotiating, is how important it is to understand the current market rates for billboard leases in your area. This will give me a baseline for the negotiation and help me to determine what’s fair.

I also discuss with the property owner to think about what they want to get out of the lease. Is it just about generating additional income? Or do they have other concerns, such as ensuring that the billboard companies are being fair about their negotiation.

Evaluating and understanding the terms of a billboard lease.

It is extremely important to make sure you fully understand the terms of the billboard lease agreement, including the duration of the lease, rental rate, any potential rent escalations, and maintenance responsibilities. This helps me negotiate more effectively for my clients.

I also factor in your bargaining power. If your property is in a high-traffic area, you may have more bargaining power when negotiating or renegotiating the billboard lease agreement.

How do I negotiate a billboard lease with an advertising company?

First, I do an in-depth research in the area in which your Billboard is in. What is the competition’s rental rates of the other Billboards. Evaluate the number of billboards that are in the area.

Look at the records from the Billboard Company, as to how much revenue they are making and what your net revenue should be.
Look through the lease to see if there’s any automatic renewals or any inappropriate language that would not be beneficial to the landowner and have it taken out. Such as automatic renewals if you don’t contact them 60 or 120 days before the end of the term.

Do you provide billboard lease consulting or negotiation services?

Yes, for more than 25+ years, as a billboard consultant, more than 500 negotiations have been performed for happy landowners. Provide new clients with references from other landowners that have used my services.

Ultimately, the goal of a billboard consultant is to help their clients maximize their advertising ROI and achieve their billboard marketing and investment objectives through the strategic use of my research and negotiation skills.

Need Help With Your Billboard Lease?  Contact Us Now!

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